International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 1 (2021): February 2021

Navigating Through the COVID-19 Crisis: A Case Study of Starbucks

Kee, Daisy Mui Hung (Unknown)
Faheem, Muhammad (Unknown)
Al-Anesi, Sarah Ammar Lutf (Unknown)
Imran, Mohd Yusoff (Unknown)
Hazrul, Muhammad (Unknown)
Khairi, Ahmad Amiruddin (Unknown)

Article Info

Publish Date
27 Feb 2021

Abstract

The purpose of this study is to examine the impact of the COVID-19 pandemic on the world's most famous coffeehouse chain, Starbucks Corporation. Starbucks has a large number of loyal customers; it makes Starbucks qualify as the best object for this study. By the end of 2020, Starbucks has more than 30,000 locations worldwide in more than 80 countries. The COVID-19 pandemic struck Starbucks ' business, forcing the company to looking for new strategies and alternatives to run its business efficiently. This study was built on data collected. There are 100 customers participated in the survey. Discussion and recommendations are presented.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...