International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 2 (2021): June 2021

Factors Contributing to Online Purchase Intention amongst Malaysian Consumers: A Case of Lazada

Edeh, Friday Ogbu (Unknown)
Quttainah, Majdi Anwar (Unknown)
Syed Badrulzaman, Syarifah Nurdzamanisya (Unknown)
Kee, Daisy Mui Hung (Unknown)
Mohd Zamri, Syafiqah (Unknown)
Mahmud, Tahreem Tariq (Unknown)
Shafiee, Siti Syafiqah Izni (Unknown)
Awoke, Victory Chinelo (Unknown)

Article Info

Publish Date
21 Jun 2021

Abstract

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...