International Journal of Accounting & Finance in Asia Pasific
Vol 3, No 3 (2020): October 2020

A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out?

Jin, Zhen Yang (Unknown)
Saif, Mariam Ben (Unknown)
Kee, Daisy Mui Hung (Unknown)
Al Basis, Ghezlan (Unknown)
Quttainah, Majdi Anwar (Unknown)
Afifah, Annis (Unknown)
Rifhani, Sarah (Unknown)
Huang, Qishen (Unknown)

Article Info

Publish Date
31 Oct 2020

Abstract

OPPO as a young Chinese mobile phone brand, it has to tackle many difficulties to survive in the competitive Red Sea of mobile industry, such as: lack of innovation of technology and core chips, short of complete product supply chain. All these factors may restrict and limit the further development of OPPO. The purpose of this paper is to examine and analyse how could OPPO find a way out of the competitive mobile industry. By researching the previous data, questionnaire for the public, and analysing the previous strategies of OPPO. Eventually we will provide some suggestions and idea for OPPO to tackle those problems and would benefit OPPO in the long-term.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...