International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 3 (2021): October 2021

Impact of COVID-19 Pandemic on Consumer Behavior towards the Intention to Use E-Wallet in Malaysia

Edeh, Friday Ogbu (Unknown)
Aryani, Dwi Nita (Unknown)
Subramaniam, Tanuja A/P (Unknown)
Kee, Daisy Mui Hung (Unknown)
Samarth, Tejas (Unknown)
Nair, Rajesh Kumar (Unknown)
Kannappan, Thirumagal A/P (Unknown)
Tan, Yee Shan (Unknown)
Teh, Yi Ching (Unknown)

Article Info

Publish Date
19 Oct 2021

Abstract

The technology-driven era has encouraged Malaysians to use e-Wallet rather than paper money in their daily transactions. Numerous e-Wallet applications have been developed, such as GrabPay, Touch 'n Go eWallet, and Boost. Erstwhile, Malaysians perceived that using e-Wallets is troublesome and worthless. However, the COVID-19 outbreak has reframed the buyers' perceptions otherwise. This study investigates the impact of Covid-19 on consumer behavior towards the intention to use e-Wallet in Malaysia. A sample of 100 Malaysians has voluntarily participated in this survey. Data were assembled through an electronic survey questionnaire. Contrary to popular belief, the findings depicted that the behavioral intention to use e-Wallets among Malaysians had further accelerated due to the convenience perceptions, facilitating conditions, and perceived safety. 

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...