Triwikrama: Jurnal Ilmu Sosial
Vol. 6 No. 3 (2024): Triwikrama: Jurnal Ilmu Sosial

STRATEGI KOMUNIKASI PEMASARAN PRODAK ERIGO TERHADAP INFLUENCE JKT48

Shinta Zahra Maharani (Unknown)
Alya Putri Az-zahra (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

This research examines the marketing communication strategy for the Erigo product and the influence of JKT48 by analyzing how the Erigo brand can leverage influencers to increase buyer interest, influence purchasing decisions for Erigo products, and enhance brand awareness. It was found that the marketing communication strategy for the Erigo product can significantly increase purchases, enhance buyer interaction with the brand, and also influence, in line with expectations. From the results of this research, it shows that companies can view the use of influence in a brand as a tool for productivity and progress for the brand and also the products being sold.

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Journal Info
Triwikrama: Jurnal Ilmu Sosial
Website

Abbrev

triwikrama

Publisher

CV. SW Anugerah

Subject

Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Triwikrama: Jurnal Ilmu Sosial Triwikrama Journal uses a license CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly works. This license permits anyone to compose, repair, and make derivative creation even for commercial purposes, ...