International Journal of Economic Research and Financial Accounting
Vol 3 No 2 (2025): IJERFA JANUARY 2025

The Role of Social Media in the Dissemination of Public Information

Allika Ayu Diah Pitaloka (Unknown)
Cindy Syahputri (Unknown)
Dea Ramadhani (Unknown)
Nabilla Putri Anggreani (Unknown)
Syakila Niswatul Khaira (Unknown)
Galih Supraja (Unknown)

Article Info

Publish Date
18 Jan 2025

Abstract

Social media has become one of the main communication platforms in the digital era for delivering public information. This study aims to analyze the role of social media in the dissemination of public information, identify challenges, and formulate optimization strategies. This study uses a descriptive qualitative method with data analysis from ten previous studies. The results show that social media has great potential in reaching a wide audience, but its effectiveness is often constrained by limited human resources, infrastructure and public trust. To improve its role, a more focused communication strategy, interesting content management, and better utilization of technology are needed.

Copyrights © 2025




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Journal Info
International Journal of Economic Research and Financial Accounting
Website

Abbrev

ijerfa

Publisher

CV. AFDIFAL MAJU BERKAH

Subject

Economics, Econometrics & Finance

Description

The International Journal of Economic Research and Financial Accounting (IJERFA) International Journal of Economic Research and financial Accounting (IJERFA) is to contributes to improving the theory and practice by promoting high-quality applied and theoretical research. It publishes original works ...