Jurnal Nusantara Berbakti
Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti

Pengembangan Kompetensi UMKM Kota Jayapura Berkarakter Tecnopreneurship Membuka Segmen Pasar Baru dengan Digital Marketing untuk Memasuki Pasar Global

Onnie Lumintang (Unknown)
Kristina Edowai (Unknown)

Article Info

Publish Date
31 Jan 2023

Abstract

This article discusses the development of Micro, Small, and Medium Enterprises (MSMEs) competencies in Jayapura City with a technopreneurship approach, which aims to open new market segments through digital marketing. By utilizing digital technology, MSMEs are expected to increase their competitiveness and enter the global market. This study uses qualitative and quantitative methods to analyze the potential and challenges faced by MSMEs in Jayapura. The results of the study indicate that the development of technopreneurship competencies can encourage innovation and expand the marketing network of MSMEs, as well as increase access to international markets.

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Journal Info
Jurnal Nusantara Berbakti
Website

Abbrev

jnb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

Pengabdian masyarakat Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat ...