Journal of International Conference Proceedings
Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding

The Influence of Store Atmosphere, Location, and Price Perception on Purchase Decisions (Study on Arabeauty Stores, Ternate City)

Wakano, Raidah Adinda (Unknown)
Mahungo, Yolanda (Unknown)
Buamonabot, Irfandi (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

This study aims to determine whether the store's mood, location, and perceived pricing have an impact on consumers' decisions to buy. Data collection uses basic information obtained from questionnaires. All people who participated in this study were consumers of Arabeauty stores in Ternate City. There are 119 responders in the study's sample. PLS-SEM is the testing tool. The findings largely indicate that the location variable has no bearing on the decision to buy, the business atmosphere variable influences the decision to buy, and the pricing perception variable influences the decision to buy

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Journal Info

Abbrev

JICP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...