Journal of Indonesian Management
Vol. 2 No. 3 (2022): September

The Effect Of Quality Of Service And Promotion On Purchase Decision (Consumer Survey at Sandy Make up Tasikmalaya)

Setianingsih, Neti (Unknown)
Muhamad Pauzy, Depy (Unknown)
Putri Lestari, Suci (Unknown)

Article Info

Publish Date
09 Sep 2022

Abstract

This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Purchase Decision in Sandy Make up Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Purchase Decision. Quality of service partially significant effect Purchase Decision. promotion has a significant effect on Purchase Decision.

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not ...