<![CDATA[This study aims to analyze the influence of the level of knowledge and perception of employees at PT Parkland World Indonesia (PWI) on their interest in Islamic financial institutions. PT PWI, a foreign investment company in Jepara with a workforce of 16,418 employees, presents a diverse background that can provide valuable insights into perceptions of Islamic financial institutions. Previous research indicates that knowledge and perception have a relationship with interest in Islamic financial institutions. This study employs a survey approach with a quantitative method using a multiple linear regression analysis. The sample is drawn using Slovin's formula, and data are collected through questionnaires filled out by PT PWI employees. The results show that the level of employee knowledge does not significantly influence their interest in Islamic financial institutions, with a p-value of 0.163. Conversely, employee perception has a significant impact, with a p-value of 0.000. Simultaneously, knowledge and perception significantly affect employees' interest in Islamic financial institutions. These findings suggest that while knowledge does not greatly influence interest, a positive perception of Islamic financial institutions can enhance employees' interest in using their products and services.]]>
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