International Journal of Advanced Multidisciplinary
Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)

Building Social Media, in Conjunction with the Brand, to Drive Purchasing Decisions

Majoe, Nampe (Unknown)

Article Info

Publish Date
28 Jun 2025

Abstract

This article tells about how social media influences sales levels in online clothing stores, the role of social media in the modern era is very important, with this convenience many marketers utilize digital marketing strategies. In addition to the role of social media, the role of brands is needed for purchasing decisions on each product marketed on online media. This study uses a quantitative method by distributing questionnaires to 100 customer respondents. The results of the study showed a positive and significant influence on purchasing decisions based on social media and product brands.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Advanced Multidisciplinary
Website

Abbrev

IJAM

Publisher

Green Publisher Indonesia

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...