Jurnal Pusat Manajemen
Vol. 1 No. 2 (2024): Desember

The Influences Of Service Quality And Product Innovation On Service Quality (Survey Of Sonsumers At The Rizky Shop Rajapolah Tasikmalaya Regency)

Fauziah, Hamidah (Unknown)
Fitriadi, Budhi Wahyu (Unknown)
Oktaviani, Nita Fauziah (Unknown)

Article Info

Publish Date
08 Oct 2024

Abstract

  This research aims to determine the simultaneous and partial influence of service quality and product innovation on consumer satisfactionat the Rizky Shop Rajapolah Tasikmalaya regency. The method usedin this research methodwith a survey approach. The sampling technique used was incidental sampling and samples taken were 100 respondents. The analytical tool used is the multiple linear regression equation. The research results show that service quality and product innovation si,ultaneously have a significanteffect on consumer satisfaction at the Rizky Shop Rajapolah store. Servive quality partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store. Product innovation partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store Tasikmalaya district.

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Journal Info
Jurnal Pusat Manajemen
Website

Abbrev

PUSMAN

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Pusat Manajemen is a scientific journal published four times a year. The purpose of this scientific journal is to improve the quality of management science for researchers, students, practitioners, and management science observers. Jurnal Pusat Manajemen accepts the results of studies and ...