Jurnal Penelitian
Vol 11 No 1 (2014): Volume 11 Nomor 1 2014

PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing

AM. M. Hafidz MS (Unknown)
A. Tubagussurur (Unknown)
Marlina (Unknown)

Article Info

Publish Date
31 May 2014

Abstract

: Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1) providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2) building several business units to teach their students operationally and practically on Islamic economics (3) posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4) disseminating on Syaria Islamic Institution role to community when giving them a lecture.

Copyrights © 2014




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Penelitian
Website

Abbrev

Penelitian

Publisher

Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Subject

Religion Humanities Education Social Sciences

Description

Aim Jurnal Penelitian is a peer-reviewed journal dedicated to publishing high-quality research on various aspects of religiosity, Islam, and culture in Indonesia. As a predominantly Muslim country, Indonesia is home to a diverse range of local cultures. Islam, which originated outside of Indonesia, ...