Jurnal Ekonomi Perjuangan (JUMPER)
Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)

Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang

Nurfatwa, Sri (Unknown)
Hendi Sobari (Unknown)

Article Info

Publish Date
06 Jan 2025

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute

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Journal Info
Jurnal Ekonomi Perjuangan (JUMPER)
Website

Abbrev

JUMPER

Publisher

Universitas Perjuangan Tasikmalaya

Subject

Economics, Econometrics & Finance

Description

Jumper aim is to promote scientific articles that focus on accounting and management. Manuscript articles can come from researchers, academics, practitioners, lecturers, students and other observers who are interested in research in the field of accounting or management. JUMPER invites manuscripts ...