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Nurfatwa, Sri
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Economics, Econometrics & Finance

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Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang Nurfatwa, Sri; Hendi Sobari
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2080

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute
Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang Nurfatwa, Sri; Sobari, Hendi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2080

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute
Co-Authors Hendi Sobari