<![CDATA[This study explores the performance and popularity of the Free Fire game in Indonesia through a content-based approach using the Technology Acceptance Model (TAM). The research aims to evaluate how TAM constructs, such as perceived usefulness and ease of use, influence user reviews and gameplay satisfaction. Secondary data from user reviews on the Google Play Store, collected between April and June 2024, were analyzed using content analysis with NVivo 12. Key findings reveal that server stability and technical performance significantly impact user satisfaction, while competitive gameplay modes enhance engagement. Frequent terms like "help" and "account" highlight ongoing technical challenges, particularly in account management and customer support. This study contributes to understanding player behavior in mobile gaming and offers insights for developers to optimize user experiences and enhance game features. Limitations include reliance on secondary data and a focus on the Indonesian market. Future research could expand to comparative studies across regions.]]>
Copyrights © 2024
