Inovasi Pengelolahan Produk Minuman Es Lumut Jelly untuk Meningkatkan Kreativitas Kewirausahaan Mahasiswa

Muhammad Sinar Randi
Anggi Annisa Pohan
Nita Hayati
Nabila Dwirizki Handayani
Rahmania Hasibuan

Pusat Publikasi Ilmu Manajemen
Vol. 2 No. 4 (2024): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen

Es Lumut Jelly is a simple soft drink with three main ingredients, namely milk, jelly and a variety of flavors which are given the latest innovation in bottle packaging. This moss ice jelly drink is in great demand by many age groups. Therefore, as a form of innovation in the ice moss jelly drink, the author provides additional ingredients such as various flavor variants. The method in this research uses qualitative research. Qualitative research aims to gain an in-depth understanding of the observed phenomena. In this research, the researcher acts as the main instrument in collecting descriptive data. With innovation in processing simple beverage products, students can increase their creativity in entrepreneurship. By increasing creativity, students are able to process various flavors and create better economic opportunities.