Jurnal Sistem Informasi, Akuntansi dan Manajemen
Vol. 4 No. 3 (2024): SINTAMA: Jurnal Sistem Informasi, Akuntansi dan Manajemen (Sept 2024)

Pengaruh Harga dan Kualitas Layanan terhadap Kepuasan Pengguna Gojek: Analisis Kuantitatif Di Kota Medan

Sitompul, Philips Rikardo (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study aims to evaluate the impact of service quality and pricing on Gojek customer satisfaction in Medan. The study is quantitative, so a questionnaire is used. A quantitative approach was used for the survey, with one hundred active Gojek users participating. The study shows that customer satisfaction is related to price and service quality. Customers rated service quality as punctual, convenient, courteous drivers, and transparent pricing. Using these research findings, Gojek can create strategies to improve service quality and retain customers

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Journal Info
Jurnal Sistem Informasi, Akuntansi dan Manajemen
Website

Abbrev

sintamai

Publisher

Asosiasi Dosen Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The research studies contained in Jurnal Sistem Informasi, Akuntansi dan Manajemen (SINTAMA) are the areas of Financial Accounting and Capital Market (AKPM), Management Accounting and Behavior, Information Systems, Auditing, and Professional Ethics, Taxation (PPJK), Syariah Accounting (AKSR), ...