Pengaruh Sosial Media Instagram Sebagai Sarana Promosi Dalam Meningkatkan Keputusan Pembelian Madu Onggu Di Sidoarjo

Purnamasari, Intan
Kurriwati, Nirma

Jurnal Kajian Ilmu Manajamen
Vol 4, No 2 (2024): Juni

This research aims to investigate the impact of social media advertising on consumer purchasing decisions for onggu honey products in Sidoarjo. The research employs a quantitative technique in its quantitative descriptive investigation. The analysis used in this study is a simple linear regression analysis. The data collecting method involves distributing questionnaires to honey consumers much as 97 respondents. Studies indicate that using social media for advertising has a positively and significantly influence on the purchasing choice of onggu honey products in Sidoarjo.