Article Per Year (5 Year)
p-Index From 2020 - 2025
2.608
P-Index
This Author published in this journals
All Journal Eco-Entrepreneur Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Kajian Ilmu Manajamen Innovative: Journal Of Social Science Research
Nirma Kurriwati, Nirma
Universitas Trunojoyo Madura
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Minat Beli Konsumen Pada Cafe Bima N Zain Di Bangkalan Azizah, Rizqi Nur; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 1 (2024): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i1.24938

Abstract

Rizqi Nur Azizah, The Influence of Sales Promotions and Price Discounts Through Social Media on Consumer Purchase Interest at Café Bima N Zain. Under the guidance of Mrs. NirmaKurriwati, S.P., M.Si. The aim of this research is to determine the influence of sales promotions and price discounts via social media on consumer buying interest at Café Bima N Zain. This research was conducted using descriptive quantitative methods. The analysis used in this research is path analysis. The data used in this research are primary and secondary data. The data collection technique uses a questionnaire with a total of 50 respondents. The results of this research are (1) Sales Promotions influence the buying interest of Café Bima N Zainconsumers, (2) Price Discounts influence the buying interest of Café Bima N Zain consumers, (3) Social Media influences the buying interest of Café Bima N Zain consumers, (4) Sales promotions have no effect on social media, (5) Price discounts have no effect on social media. (6) Sales promotions have no effect on purchase interest via social media, (7) Price discounts have an effect on consumer purchase interest via social media.
Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen Terhadap Perilaku Pembelian Ikan Layang (decapterrus russelli) di Pelabuhan Perikanan Nusantara Brondong Mujtahiddin, Muhammad Ihwanul; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 4 (2023): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i4.21421

Abstract

The purpose of this research is to study the factors that influence asking to buy flying fish at the archipelago fishing port in Brondong sub-district, this research uses quantitative research methods using primary and secondary data sources. In this study using factor analysis techniques using SPSS version 25.0. The results of the study show that sequentially the factors that influence the decision to buy flying fish at PPN Brondong are distribution factors, product factors, price factors, professional factors, service factors, location factors, and nutritional factors, therefore the dominant factors in influencing fish buying decisions overpass in the Brondong PPN is the distribution factor.
Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Rizqy Bakery Bangkalan (Studi Pada Konsumen Rizqy Bakery Bangkalan) Alisiyah, Hoomzah Nur; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 3 (2023): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i3.21600

Abstract

The purpose of this study was to determine the effect of price, product quality and brand image on purchasing decisions of Rizky Bakery Bangkalan, either partially or simultaneously on purchasing decisions. This research uses quantitative methods. The data analysis technique used is multiple linear regression analysis. The sampling technique used the non-probability sampling technique with the sampling method using the purposive sampling method which obtained as many as 80 respondents. The population used in this study are consumers who have purchased Rizky Bakery Bangkalan products. The results of this study indicate that price, product quality and brand image have a partial effect on purchasing decisions. Price, product quality and brand image have a simultaneous influence on purchasing decisions.
Pengaruh Price Discount, Bonus Pack, Instore Display, Brand Image Dan Keragaman Produk Batikterhadap Impluse Buying Pada Konsumen Batik UD. Al-Barokah Sumenep Alqindi, Achmad Hanif; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 2 (2023): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i2.20007

Abstract

UD. AL- Barokah Sumenep. As shopping center of batik at regency Sumenep that straightforward show batik product result it to consumer. Shopping cester batiks that standing early year 2015 advance expenditure startup concepts local society consumers, by treats various design and heterogeneous pattern beginning of traditional design (Madura), Msdura’s conjugate and java and modern batik.  To the effect research aims 1) to Menganalisis is influence price discount to impluse buying   on consumer batiks UD. Al Barokah Sumenep.  2. Menganalisis is influence pack's bonus to impluse buying   on consumer batiks UD. Al Barokah Sumenep.  3.             Menganalisis is influence instore is display   to impluse buying   on consumer batiks UD. Al Barokah Sumenep. 4. Menganalisis is influence brand is image  to impluse buying   on consumer batiks UD. Al Barokah Sumenep. 5 Menganalisis is product diversity influence to impluse buying   on consumer batiks UD. Al Barokah Sumenep.Approachings observational method quantitative, with SPSS For’s application purpose windows 25 population and sample as much 60 respondents with tech analisis bifilar linear regression data.  Result observationaling to point out that Price   discount, pack's bonus, instore is display, brand is image  and product diversity have influence that signifikan to impulse buying , on UD. Al Barokah Sumenep has to increase signifikan's influence
Strategic Analysis for Sustainable Tourism Development: A SWOT-Based Approach to Ekasoghi Beach Tourism in Sumenep District Safitri, Laela; Kurriwati, Nirma; Yulistiyono, Herry
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ekasoghi Beach Tourism is one of the marine tourism destinations in Sumenep Regency. This tour has natural beauty. with tourist attractions in Sumenep and has natural wealth that the tourism sector should be proud of which not only provides tourist resources but also contributes to the environment and society in its development. Sumenep Regency is a city that has a variety of tourist attractions, one of which is Ekasoghi Beach, and this beach has a very beautiful and sparkling view at night. Tourism potential in Indonesia can be a force that must be taken into account under certain conditions. Natural beauty is the main attraction. And apart from the rich culture and art of its people, Ekasoghi Beach is one of the beaches that is of interest to many local people. The purpose of this research is to determine the strengths, weaknesses, opportunities and threats of the Ekasoghi Beach tourist attraction, and to find the right strategy for developing this tourism. The method used is descriptive qualitative method, in this research the data analysis used is SWOT analysis. The results obtained in this research state that Ekasoghi Beach has implemented internal and external factors that influence the development of tourism development strategies.
Tourism Management Through Community-Based Ecotourism Development Strategy at Lombang Beach, Sumenep Regency Pramidita, Jenny; Kurriwati, Nirma; Yulistiyono, Herry
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community ecotourism is based on references to rural development through the tourism sector which promotes natural resources and supports efforts to preserve the natural environment and increase community participation in management. Thus, generating benefits for the local community's economy. Sumenep Regency, which is located on Madura Island, has a lot of tourism potential. The development strategy carried out uses internal and external factors. The research was conducted in Lombang Village, Batang-Batang District, Sumenep Regency, East Java. This research aims to determine methods that can be used to develop community-based ecotourism on Lombang Beach, Sumenep Regency. The data used uses primary data obtained through interviews used in this research. This research collects data through interviews which are used in the research. Collecting data through a qualitative approach through journals, literature reviews and references. In addition, SWOT analysis at Lombang Beach, Sumenep Regency was used to identify internal and external factors in the ecotourism development plan. The research results show that the strategy for increasing Lombang Beach tourism needs to be developed and attention needs to be paid to it so that it can develop community-based ecotourism on Lombang Beach, Sumenep Regency, to become sustainable and superior tourism. Lombang Beach is still not a sustainable tourist attraction. Therefore, as a local community, being able to develop Lombang Beach tourism into sustainable tourism provides benefits to the community.
PENGARUH CITRA DESTINASI SUNGAI KEBONAGUNG TERHADAP MINAT BERKUNJUNG DESTINASI WISATA GOA JERUK KABUPATEN SUMENEP Dwi Rahayu, Aprilia; Purnomo, Hadi; Kurriwati, Nirma
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 11 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i11.2023.5034-5041

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Cognitive Destination Image dan Affective Destination Image terhadap Minat Berkunjung wisatawan di destinasi wisata Goa Jeruk desa Kebonagung Kabupaten Sumenep. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner yang disebar secara offline dan online menggunakan google form. Sampel dalam penelitian ini yaitu 100 pengunjung destinasi wisata Goa Jeruk Kabupaten Sumenep. Hasil dari penelitian ini menunjukkan bahwa Cognitive Destination Image berpengaruh positif dan signifikan terhadap Minat Berkunjung destinasi wisata Goa Jeruk dengan nilai signifikansi (sig) sebesar 0,000, Affective Destination Image berpengaruh positif dan signifikan terhadap mMnat Berkunjung destinasi wisata Goa Jeruk dengan nilai signifikansi (sig) sebesar 0,003 dan hasil pengujian pengaruh Cognitive Destination Image dan Affective Destination Image mendapat nilai signifikansi sebesar 0,000 sehinggga secara simultan berpengaruh terhadap Minat Berkunjung.
Pengaruh Sosial Media Instagram Sebagai Sarana Promosi Dalam Meningkatkan Keputusan Pembelian Madu Onggu Di Sidoarjo Purnamasari, Intan; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 2 (2024): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i2.24945

Abstract

This research aims to investigate the impact of social media advertising on consumer purchasing decisions for onggu honey products in Sidoarjo. The research employs a quantitative technique in its quantitative descriptive investigation. The analysis used in this study is a simple linear regression analysis. The data collecting method involves distributing questionnaires to honey consumers much as 97 respondents. Studies indicate that using social media for advertising has a positively and significantly influence on the purchasing choice of onggu honey products in Sidoarjo.
Pengaruh Korean Wave dan Brand Ambassador terhadap Minat Beli Konsumen pada Produk Mie Sedaap Selection Cita Rasa Korea (Studi pada Pengikut Akun Twitter @Food_Fess) Wulandari, Ida; Kurriwati, Nirma
Eco-Entrepreneur Vol 10, No 2 (2024): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i2.28698

Abstract

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA ANGGOTA KPRI SYARIAH AL-IKHLAS SUMENEP Rikza, Moh Zidan; Kurriwati, Nirma; Yulistiyono, Herry
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13102

Abstract

Koperasi sebagai salah satu bentuk badan usaha yang berlandaskan asas gotong royong dan bertujuan meningkatkan kesejahteraan anggotanya, kini juga bergerak dalam sektor ritel. Sebagai entitas yang bertujuan meningkatkan kesejahteraan anggotanya, koperasi harus mampu bersaing dengan berbagai lembaga keuangan lainnya, baik yang berbasis konvensional maupun digital. Keputusan pembelian tidak hanya dibangun melalui produk saja, namun ada beberapa faktor lainnya seperti kualitas pelayanan dan juga promosi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promosi terhadap keputusan pembelian pada anggota KPRI syariah AL-Ikhlas sumenep. Penelitian ini menggunakan metode kuantitatif, Populasi dari penelitian ini adalah anggota dari KPRI Syariah Al-Ikhlas Sumenep dan sampel yang diambil sebanyak 90 anggota. Teknik pengambilan sampel menggunakan random sampling yang merupakan salah satu jenis probability sampling. Teknik pengumpulan data dalam penelitian menggunakan observasi, kuesioner dan wawancara. Pengujian data menggunakan uji Validitas, reabilitas, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis yang meliputi uji t, uji f dan koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan dan variabel promosi berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap Keputusan pembelian.
Co-Authors AA Sudharmawan, AA Adewiyeh, Nufiyatul Alisiyah, Hoomzah Nur Alqindi, Achmad Hanif Angraeni, Novi Dwi Rahayu, Aprilia Fachry Abda El Rahman Herry, Yulistiyono Intan Purnamasari Mujtahiddin, Muhammad Ihwanul Nur Hasanah Pramidita, Jenny Purnomo, Arie Setyo Dwi Rikza, Moh Zidan Rizqi Nur Azizah Safitri, Laela Setiyowati, Ayu Wulandari, Ida