International Journal of Economics Development Research (IJEDR)
Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)

Economic Insights into the Influence of Price, Brand Identity, and Perceived Benefits on Purchase Decisions

Huda, Raden Muhammad Syamsul (Unknown)
Oetarjo, Mas (Unknown)
Yani, Muhammad (Unknown)

Article Info

Publish Date
28 Nov 2024

Abstract

on purchasing decisions. The sampling technique in this research used the Accidental Sampling method by distributing questionnaires to 80 respondents. The data analysis method used several statistical tests: research instrument testing (validity and reliability testing) and hypothesis testing. The research results show that: (1) price positively influences purchasing decisions. (2) brand identity has a positive influence on purchasing decisions. (3) perceived benefits have a positive influence on purchasing decisions.

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Journal Info
International Journal of Economics Development Research (IJEDR)
Website

Abbrev

ijedr

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Economics, Econometrics & Finance Social Sciences

Description

IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, ...