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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Law and Economics Review Journal of Islamic and Muhammadiyah Studies
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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The Influence of Social Media, Brand Trust, and Word of Mouth on Parents' Decisions to Choose Muhammadiyah Elementary Schools Febi Septiyan Ardiansa; Mas Oetarjo
Journal of Islamic and Muhammadiyah Studies Vol 2 (2022): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.147 KB) | DOI: 10.21070/jims.v2i0.1540

Abstract

This study aimed to determine the impact of social media, word of mouth, brand trust on parents and guardians' decision to identify SD Muhammadiyah 2 Tulangan Sidoarjo. This study is a narrative study using quantitative methods. Data collection technique using survey of 100 respondents who are parents and guardians. The analytical technique used in this study was multiple linear regression using SPSS (Social Science Statistical Program) version 22 for windows. The results of this study indicate that the social media variable affects the choice decision, the word of mouth variable affects the choice decision, and the brand trust variable affects the decision to choose SD Muhammadiyah 2 Tulangan Sidoarjo.
The Influence of Price, Attractiveness, Accessibility on Decisions to Visit PPLH Seloliman Trawas Mojokerto Tourism Febriana Ayu Widiati; Mas Oetarjo
Indonesian Journal of Law and Economics Review Vol 15 (2022): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.383 KB) | DOI: 10.21070/ijler.v15i0.776

Abstract

This study aims to determine the effect of price, attractiveness, and accessibility on the decision to visit PPLH Seloliman Trawas Mojokerto tourism. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are tourists who visit PPLH Seloliman Trawas Mojokerto tourism. The analytical technique used in this study is multiple linear regression using SPSS (Statistical Program for Social Science) version 25 for windows. influence the decision to visit PPLH Seloliman Trawas Mojokerto wisata tourism
Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.449 KB) | DOI: 10.21070/acopen.7.2022.3169

Abstract

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction
COVID-19 Impact on Concrete Producers: Conflict, Stress, Compensation, and Work Muhammad Dedy Agung Syaiful Rahman; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.117 KB) | DOI: 10.21070/acopen.7.2022.3184

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The COVID-19 pandemic has profoundly affected various aspects of life, necessitating focused efforts to address its associated challenges. This quantitative study aims to investigate the impact of work conflict, job stress, and compensation on employee job satisfaction. With a population of 350 respondents, a sample size of 78 employees was randomly selected. Using multiple linear regression analysis with SPSS version 25, the results indicate that work conflict, job stress, and compensation collectively influence employee job satisfaction. Individually, work conflict negatively and significantly impacts job satisfaction, while job stress and compensation positively and significantly influence job satisfaction. These findings emphasize the importance of addressing these factors to enhance employee job satisfaction amidst the COVID-19 pandemic, with implications for organizations and policymakers alike. Highlights: The COVID-19 pandemic's impact on concrete producers' workforce, focusing on work conflict, work stress, and compensation. Quantitative study with a sample size of 78 employees, utilizing multiple linear regression analysis. Findings reveal the significant influence of work conflict, work stress, and compensation on employee work satisfaction during the pandemic. Keywords: Work Conflict, Work Stress, Compensation, Employee Work, Concrete Producers
New Student Interest: Price, Promotion, and School Image in Vocational High School Dea Ayu Tisna; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.137 KB) | DOI: 10.21070/acopen.8.2023.3596

Abstract

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students. Highlights: Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students. School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students. Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image. Keywords: price, promotion, school image, new student interest, private vocational high school
Social Media, Brand Image, and Price: Influencing Cryptocurrency Purchasing on Tokocrypto Fajar Fakhrur Fiqri; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.171 KB) | DOI: 10.21070/acopen.8.2023.3840

Abstract

This research study investigates the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions within the context of Tokocrypto applications. The study employs a quantitative approach, utilizing a non-probability sampling method with purposive sampling techniques to gather data from 100 respondents through online questionnaires distributed via Google Forms. The collected data is analyzed using multiple linear regression through the SPSS Statistics program (version 18). The results reveal significant relationships between social media, brand image, and price with purchasing decisions. Specifically, social media and brand image positively impact purchasing decisions, while price exerts a negative influence. Furthermore, when considered together, social media, brand image, and price collectively affect consumer purchasing decisions. These findings provide valuable insights for businesses operating in the cryptocurrency market, enabling them to devise effective marketing strategies and enhance customer engagement to drive purchasing decisions. Highlights: The study examines the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions. Quantitative methods are utilized, with a sample of 100 respondents and data collected through online questionnaires. The results demonstrate the significant impact of social media, brand image, and price on consumer purchasing decisions in the context of Tokocrypto applications. Keywords: Social Media, Brand Image, Price, Cryptocurrency, Purchasing Decisions.
Pengaruh Citra Merek, Promosi, Dan Persepsi Nilai Terhadap Keputusan Pembelian Pelanggan Pada Restoran M2M Wonoayu Maslichah Maulidina; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2896

Abstract

Tujuan dari penelitian ini adalah untuk menilai pengaruh Brand Image, Promotion, dan Perceived Value, seperti yang diterapkan atau dijalankan oleh M2M Wonoayu, terhadap Keputusan Pembelian klien perusahaan. Penelitian ini menggunakan teknik kuantitatif, yaitu metode penelitian positivis yang digunakan untuk meneliti populasi atau sampel tertentu. Pengumpulan data primer dilakukan melalui kuesioner online yang disebarkan kepada pelanggan M2M Wonoayu sebagai partisipan penelitian. Populasi penelitian adalah konsumen yang membeli dan menguji produk dari M2M Wonoayu selama bulan Februari-Maret 2023. Setelah dilakukan pengujian dan perhitungan reliabilitas data, maka jumlah data responden yang dapat digunakan adalah 96 responden. Berdasarkan hasil analisis dan pembahasan dapat ditarik beberapa kesimpulan. Nilai R Square dalam penelitian ini menunjukkan bahwa citra merek, promosi, dan nilai yang dirasakan dapat menjelaskan atau memprediksi 88,9% variasi dalam keputusan pembelian. Selanjutnya, 11,1% kemungkinan dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Faktor brand image berpengaruh signifikan dan positif terhadap keputusan pembelian M2M Wonoayu. Faktor promosi tidak berpengaruh signifikan terhadap keputusan pembelian M2M Wonoayu. Faktor Perceived Value berpengaruh signifikan dan positif terhadap keputusan pembelian M2M Wonoayu.
Peran Kompensasi, Disiplin Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Kantor Pos Sidoarjo Nanda dwi Novalia; Hasan Ubaidillah; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3046

Abstract

Tujuan penelitian ini untuk menguji pengaruh kompensasi terhadap kinerja karyawan, untuk menguji disiplin kerja terhadap kinerja karyawan dan menganalisis pengaruh kompensasi dan disiplin kerja terhadap kinerja karyawa. kausalitas digunakan untuk mendeskripsikan hubungan antara faktor-faktor melalui pengujian hipotesis, yang merupakan metode penelitian. metode utama pengumpulan data Penelitian ini menggunakan data primer dan data sekunder. Pegumpulan data menggnakan google form. Ada 58 karyawan sebagai sampel. Mengunakan metode sampel jenuh. hasil penelitian dan pembahasan pengaruh kompensasi, disiplin kerja, dan lingkungan kerja.
Peran Harga, Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen di Belikopi Sidoarjo Mas Oetarjo; Moch Rofiuddin; Misti Hariasih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10967

Abstract

Sekarang di kota-kota besar coffee shop menjadi tempat berkumpulnya masyarakat untuk menghabiskan waktu senggangnya, fenomena ini hadir dalam beberapa pada kelompok kelas atas maupun menengah, serta remaja hingga dewasa. Akibatnya, minum kopi sudah menjadi kewajiban sosial bagi semua orang, sehingga mengarah pada gaya hidup, Belikopi adalah merek lokal di Indonesia yang menjual berbagai minuman, termasuk kopi dan minuman non-kopi.penelitian ini menggunakan metode pendekatan kuantitatif yang menggunakan data penelitian berupa angka-angka dan dianalisis menggunakan statistik dan menggunakan variabel harga (X1), kualitas pelayanan (X2), dan lokasi (X3), sedangkan variabel dependennya adalah keputusan pembelian (Y). Populasi pada penelitian ini bebrapa konsumen yang telah membeli produk Belikopi di Sidoarjo, yang tidak diketahui jumlahnya. Teknik pengambian sample yang digunakan adalah teknik non probability sampling yang jenisnya Purposive Sampling.Harga memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen dalam melakukan pembelian produk Belikopi cabang Sidoarjo. Kualias pelayanan memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen dalam melakukan pembelian produk Belikopi cabang Sidoarjo. bahwa lokasi yang diukur melalui indikator fleksibilitas, competitive positioning, manajemen permintaan , dan fokus strategis memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen dalam melakukan pembelian produk Belikopi cabang Sidoarjo. disimpulkan bahwa faktor-faktor seperti harga, kualitas pelayanan, dan lokasi memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Temuan menunjukkan harga yang kompetitif memengaruhi keputusan pembelian konsumen, sementara lokasi yang strategis mampu menjangkau masyarakat Kota Sidoarjo dan mempengaruhi preferensi pembelian.
Efektivitas Strategi Bauran Pemasaran Dalam Meningkatan Penjualan Produk Alat Kesehatan Pada CV Mulya Jaya Sidoarjo Artiva Cahya Aisyah Putri; Mas Oetarjo; Muhammad Yani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10998

Abstract

Penelitian ini bertujuan untuk mencari tahu pengaruh bauran pemasaran yang terdiri dari Harga (X1), Produk (X2), Promosi (X3) dan Lokasi (X4) dalam meningkatkan penjualan (Y) produk pada CV Mulya Jaya Sidoarjo. Adapun sumber data yang digunakan dalam penelitian ini adalah sumber data sekunder dan primer. Populasi pada penelitian ini adalah konsumen dari CV Mulya Jaya. Data dikumpulkan dengan menyebarkan melalui kuisioner dengan 100 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan jenis penelitian deskriptif dengan SEM-PLS sebagai metode analisis data dengan program Smart-PLS 3.0 Hasil penelitian menunjukan bahwa Harga ( X1 ) tidak berpengaruh positif dan signifikan terhadap penjualan, pada variabel Produk (X2) dan Promosi (X3) menghasilkan tidak berpengaruh positif dan tidak signifikan. Sebaliknya pada variabel Lokasi (X4) menunjukan bahwa berpengaruh positif dan signifikan ini menunujukan bahwa Lokasi yang strategis dan mudah dijangkau dapat berpengaruh terhadap peningkatan penjualan. Maka perusahaan harus menerapkan strategi pemasaran dari penetapan harga, kualitas produk dan promosi penjualan agar berpengaruh positif terhadap penjualan, sehingga dapat meningkatkan penjualan pada perusahaan
Co-Authors Artiva Cahya Aisyah Putri Dea Ayu Tisna Devi Andriyanti Rosidah Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Firda Kartika Sari Hasan Ubaidillah Maslichah Maulidina Misti Hariasih Moch Rofiuddin Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Nanda dwi Novalia Sudarso, Satrio