International Journal of Economics Development Research (IJEDR)
Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)

The Impact of Professionality, Credibility, and Ease of Use on Repurchase Intentions via E-Satisfaction Among Gen Z in TikTok Shop

Saputra, Dativa Robert (Unknown)
Sugiarto, Catur (Unknown)

Article Info

Publish Date
02 Jan 2025

Abstract

This study aims to analyse the impact of professionality, credibility, ease of use, and security on repurchase intention in TikTok Shop, mediated by customer satisfaction among Generation Z. The research employs a quantitative approach with data collection through online questionnaires distributed to 390 respondents who are active users of TikTok Shop. The findings show that professionality, credibility, ease of use, and security have a positive influence on repurchase intention, both directly and through mediation by customer satisfaction. These results provide valuable insights for TikTok Shop managers to enhance the shopping experience and encourage repurchase intention among consumers.

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Journal Info
International Journal of Economics Development Research (IJEDR)
Website

Abbrev

ijedr

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Economics, Econometrics & Finance Social Sciences

Description

IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, ...