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Exploring the Influence of Viewers Engagement in Live Shopping: A Study on the Impact of Skepticism and Perceived Emotional Value on Purchase Intention Batara, Lisa Charisa; Sugiarto, Catur
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1097

Abstract

The primary aim of this study is to investigate how viewer engagement during live streaming shopping impacts consumer skepticism, perceived emotional value, and purchase intention. Utilizing the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method, we analyzed survey data gathered from consumers actively involved in the live streaming e-commerce scene in Indonesia. .The research findings indicate significant support for the proposed hypotheses. Viewer engagement is proven to have a positive impact on consumer skepticism levels and significantly contributes to the enhancement of perceived emotional value. However, interesting findings emerge when consumer skepticism levels do not significantly influence their purchase intentions. On the contrary, perceived emotional value has a significant positive impact on purchase intention. Practical implications of this research involve expanding marketing strategies that focus on increasing viewer engagement and providing strong emotional value to encourage consumer purchase intentions during live streaming shopping sessions. This research contributes to the understanding of consumer dynamics in the context of live streaming e-commerce and provides guidance for companies to optimize customer interactions and sales outcomes.
Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions Haryanto, Haryanto; Haryono, Tulus; Tanding Suryandari, Retno; Sugiarto, Catur; Suryanadi, Pram; Rawidyo Putro, Tetuko; Budiwati, Christiyaningsih
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28154

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Pengaruh Kualitas Layanan E-Government, Kepuasan Pengguna, Ekspektasi Usaha, Dan Ekspektasi Kinerja Terhadap Niat Penggunaan IKD Di Kabupaten Temanggung Permana, Boni Indra; Sugiarto, Catur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5897

Abstract

Penelitian ini bertujuan untuk melihat pengaruh Kualitas Layanan E-Government, Kepuasan Pengguna, Effort Expectancy, dan Performance Expectancy terhadap Niat untuk menggunakan Aplikasi Identitas Kependudukan Digital (IKD). Populasi yang digunakan dalam penelitian ini adalah masyarakat Temanggung dan sampel dalam penelitian ini adalah 300 responden yang merupakan masyarakat Temanggung yang menggunakan aplikasi IKD. Data primer dikumpulkan melalui kuesioner dengan menggunakan model skala likert yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa E-Government Service Quality (EGSQUAL) berpengaruh terhadap User Satisfaction (US) dengan nilai t hitung 24,780 > 1,96, dan nilai p-value sebesar 0,000 < 0,05, User Satisfaction (US) berpengaruh terhadap Intention to Use (ITU) dengan nilai t hitung 3,968 > 1,96, dan nilai p-value sebesar 0,000 < 0,05, (EGSQUAL) berpengaruh terhadap Intention to Use (ITU) dengan nilai t hitung 4,269 > 1,96, dan nilai p-value sebesar 0,000 < 0,05, (EGSQUAL) berpengaruh terhadap Intention to Use (ITU) dengan nilai t hitung 4,269 > 1,96. 269>1.96, dan nilai p-value 0.000<0.05, Effort Expectancy (EE) berpengaruh terhadap Intention to Use (ITU) dengan t-statistic 3.153>1.96, dan nilai p-value 0.002<0.05, Performance Expectancy (PE) berpengaruh terhadap Intention to Use (ITU) dengan t-statistic 2.655>1.96, dan nilai p-value 0.008<0.05. Berdasarkan informasi tersebut, dapat disimpulkan bahwa semua variabel signifikan.  
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
PENGEMBANGAN PEMBELAJARAN PERLINDUNGAN DIRI PADA ANAK ATAS KASUS KEKERASAN SEKSUAL DI KB DAN RA PERMATA HATI JEBRES Sugiarto, Catur; Suryanadi, Pram; Suryandari, Retno Tanding; Auliarahman, Lutfi; Oktaviana, Anggerka Harum
DedikasiMU : Journal of Community Service Vol 6 No 4 (2024): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i4.8392

Abstract

Masa anak usia dini merupakan masa keemasan dimana di masa ini otak anak mengalami perkembangan paling cepat. Pada masa ini anak-anak memiliki rasa ingin tahu yang tinggi terkait sesuatu sehingga jenjang pendidikan pertama harus dilaksanakan dengan baik dan benar. Salah satu kegiatan yang dapat dilakukan untuk meningkatkan pemahaman anak adalah edukasi dengan pendekatan holistik dalam memberikan pendidikan perlindungan diri bagi anak usia dini. Pendidikan perlindungan diri dilakukan untuk mencegah kekerasan seksual yang terjadi pada anak. Sasaran utama kekerasan seksual sering terjadi pada makhluk polos dan lugu yang dilakukan oleh oknum untuk berbuat jahat. Anak-anak merupakan makhluk polos dan lugu sehingga pembelajaran mengenai perlindungan diri pada anak sangat penting. Metode pembelajaran dilakukan dengan perpaduan sosialisasi, dongeng cerita, dan media mewarnai objek anggota tubuh serta menggandeng pihak ketiga yaitu Ksatria Anak. Hasil penelitian menunjukkan bahwa pembelajaran dengan pendekatan holistik mampu meningkatkan pemahaman anak-anak tentang batasan pribadi, langkah-langkah untuk melindungi diri, serta membantu orang tua dalam membimbing anak-anak terkait keamanan pribadi.
Factors That Influence Impulse Buying in Live Commerce in Indonesia Akbar, Rizky; Sugiarto, Catur
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6451

Abstract

This research aims to identify factors that influence impulse buying in live commerce in Indonesia. The method used is causal explanatory research with a non-probability sampling technique using a purposive sampling approach, and data analysis was carried out using Structural Equation Modeling-Partial Least Square (SEM-PLS). The sample consisted of users of the Shopee e-commerce application who had shopped via live streaming, especially Erigo fashion products. The research results show that streamer interactivity and expertise have a positive effect on perceived enjoyment, while product usefulness and product price have an effect on perceived usefulness. Apart from that, promotional information and promotional time limits have an impact on perceived value. Other findings show that perceived enjoyment, perceived usefulness, and perceived value influence the urge to buy impulsively and act as mediating variables that strengthen the relationship between the main variables and impulsive buying. Practically, this research implies that sellers and e-commerce platform developers can optimize interactivity factors, promotional strategies, and product information to increase impulse purchases through live streaming.
The Influence of IT Affordance and Customer Engagement on Actual Purchase in Tiktok Live Commerce in Indonesia Nugroho, Yonatan Chondro; Sugiarto, Catur
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6458

Abstract

This research aims to analyze the influence of information technology affordability (IT affordance) on consumer behavior in live commerce on the TikTok application, with a focus on the role of customer engagement as an intervening variable. Using quantitative methods with a descriptive and survey approach, data was collected through questionnaires distributed online to 420 respondents who were users of the live shopping feature on TikTok. The analysis results show that various IT affordance factors, including visibility, meta voicing, guided shopping, trading, triggered attending, and social connecting, have a significant effect on consumer engagement (flow, trust, and interactivity). Furthermore, consumer involvement has been proven to influence purchase intention, which ultimately has an impact on actual purchases. The implications of this research provide insight for developers and business actors in designing more effective online sales strategies, taking into account the importance of interaction and trust in improving consumer experience and encouraging purchases on live commerce platforms. This research also provides a reference for further research to explore other factors that influence consumer behavior in the context of e-commerce.
The Impact of Professionality, Credibility, and Ease of Use on Repurchase Intentions via E-Satisfaction Among Gen Z in TikTok Shop Saputra, Dativa Robert; Sugiarto, Catur
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6770

Abstract

This study aims to analyse the impact of professionality, credibility, ease of use, and security on repurchase intention in TikTok Shop, mediated by customer satisfaction among Generation Z. The research employs a quantitative approach with data collection through online questionnaires distributed to 390 respondents who are active users of TikTok Shop. The findings show that professionality, credibility, ease of use, and security have a positive influence on repurchase intention, both directly and through mediation by customer satisfaction. These results provide valuable insights for TikTok Shop managers to enhance the shopping experience and encourage repurchase intention among consumers.
THE ROLE OF HOSPITAL SERVICE QUALITY IN THE NATIONAL HEALTH INSURANCE / JAMINAN KESEHATAN NASIONAL (JKN) ERA AND THE COVID-19 PANDEMIC Ilma, Aqlya Zuhra; Sugiarto, Catur
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.07

Abstract

Fewer people are visiting the outpatient clinics at Pandan Arang Hospital, Boyolali, due to the Covid-19 pandemic and the hospital class transition, with the exception of the Gastroentero Hepatology (GEH) clinic. The primary focus of this research is to learn how the GEH clinic's administration can improve service quality to attract and retain patients. This research aimed to identify the factors (service quality, customer experience, and perceived value) that lead to trust, satisfaction, and loyalty among consumers and patients when choosing healthcare providers. This study used a Sequential Exploratory design with a mixed-method approach, interviewing GEH's management and consultant doctors first and then sending out questionnaires to 307 patients of the GEH clinic at various times. Based on this research, Pandan Arang Hospital has the necessary facilities and staff to qualify as a type B hospital. Pandan Arang Hospital provided outpatient services during the pandemic, with a separate service flow for Covid-19 and Non-Covid-19 patients, as the World Health Organization and the Ministry of Health recommended. Quantitative studies show a positive and significant connection between service quality, customer experience, and perceived value on trust. Then, there's a powerfully positive connection between service quality, the value customers perceive they receive, and their level of trust in the company. Further, a positive and statistically significant correlation exists between contented customers and continued business.
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Suryandari, Retno Tanding; Sugiarto, Catur; Haryono, Tulus; Suryanadi, Pram; Batara, Lisa Charisa; Marlina, Revy Lidiya Oni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
Co-Authors Afrizal, Reza Aji, Ginanjar Penata Akbar, Rizky Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih Haryanto Haryanto Ilma, Aqlya Zuhra Marlina, Revy Lidiya Oni Nugroho, Yonatan Chondro Oktaviana, Anggerka Harum Permana, Boni Indra Rawidyo Putro, Tetuko Retno Tanding Suryandari Rifqi, Pramidazzura Alifa Saputra, Dativa Robert Suryanadi, Pram Tulus Haryono, Tulus