<![CDATA[ABSTRACT This research aims to analyze the influence of promotion, price and brand image on purchasing decisions for Yamaha motorbikes in DKI Jakarta. This research uses a quantitative method with a positivism approach which considers reality as something single and can be measured with valid and reliable instruments. Data was collected through a questionnaire distributed to respondents who were Yamaha motorbike consumers in DKI Jakarta. The research results show that partially, promotions have a significant negative effect on purchasing decisions for Yamaha motorbikes in DKI Jakarta. The t-statistic value for the influence of promotions on purchasing decisions is -2.053 with a p-value of 0.020, which means the hypothesis is accepted. Price also has a significant influence on purchasing decisions. The t-statistical value for the influence of price on purchasing decisions is 2.237 with a p-value of 0.013, so the hypothesis is accepted. Brand image has the strongest influence on purchasing decisions with a t-statistic value of 6.596 and a p-value of 0.000, which shows that this hypothesis is very significant. Keywords : Promotion; Price; Brand Image; Purchase Decision]]>
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