Bisnis Net : Jurnal Ekonomi dan Bisnis
Vol 7, No 2: DESEMBER 2024

PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUASAN PENYEWA PERLENGKAPAN COSPLAY DI COSPLAYRENTALKU KENDARI

Firlyana, Iin (Unknown)
Fadhillah, Is (Unknown)

Article Info

Publish Date
06 Dec 2024

Abstract

This study aims to examine the effect of promotion and service quality on customer satisfaction who rent at Cosplayrentalku Kendari. The method used in this research is a quantitative method by distributing questionnaires to 60 respondents The respondents of the study were 60 respondents The sampling technique used in this study used purposive sampling technique. The results showed that promotion and service partially and simultaneously had a positive and significant influence on customer satisfaction Cosplayrentalku Kendari.

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Journal Info
Bisnis Net : Jurnal Ekonomi dan Bisnis
Website

Abbrev

bisnet

Publisher

Universitas Dharmawangsa

Subject

Economics, Econometrics & Finance

Description

Bisnisnet adalah Jurnal Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Dharmawangsa (FEB UNDHAR). Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil penelitian yang mempunyai relevansi dengan : Manajemen Pemasaran ...