Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Vol. 6 No. 1 (2025): Januari

Analisis Daya Tarik Iklan Shopee Flash Sale 10:10 Special Super Brand Day

Khairunnisa (Unknown)
Pranawukir, Iswahyu (Unknown)
Arifin, Moh. Syamsul (Unknown)
Launtu, Ansir (Unknown)
Setianti, Yanti (Unknown)

Article Info

Publish Date
10 Jan 2025

Abstract

This study analyzes the appeal in Shopee's Flash Sale 10:10 Special Super Brand Day advertisement. The advertisement employs a combination of bright visual elements and compelling narratives to attract consumer attention and drive purchase behavior. Through a qualitative approach, the research explores how these elements contribute to the effectiveness of the advertisement, including their impact on consumer psychology, such as the phenomenon of Fear of Missing Out (FOMO). The findings indicate that the use of color, interactive design, and influencer engagement significantly enhance consumer purchase interest. This research provides valuable insights for marketing strategies in the digital era.

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Journal Info
Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Website

Abbrev

jimik

Publisher

STMIK Indonesia Banda Aceh

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Description

Jurnal Indonesia: Manajemen Informatika dan Komunikasi is a scholarly publication dedicated to advancing the fields of information technology and communication management in Indonesia. The journal serves as a platform for researchers, academicians, practitioners, and policymakers to share their ...