Jurnal Bisnis dan Komunikasi Digital
Vol. 2 No. 2 (2025): February

The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers

Bahari, Winona Monica (Unknown)
Nabila, Aisyah Putri (Unknown)
Budiarto, Chris Louis (Unknown)
Hidayat, Rusdi (Unknown)
Kusumasari, Indah Respati (Unknown)

Article Info

Publish Date
19 Dec 2024

Abstract

This study explores the influence of the social environment on consumer decision-making patterns among teenagers. This research uses a qualitative, descriptive approach and a literature study. The results showed that the social climate significantly influences adolescent consumer decision-making patterns. These findings can help understand how the social environment affects adolescent consumer behavior and contribute to developing effective marketing strategies; keywords: social environment, consumer decision-making patterns, adolescents, qualitative approach, and literature study. 

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Journal Info
Jurnal Bisnis dan Komunikasi Digital
Website

Abbrev

jbkd

Publisher

Indonesian Journal Publisher

Subject

Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Bisnis dan Komunikasi Digital is a scientific journal published by Indonesian Journal Publisher. JBKD publishes four issues annually in the months of November, February, May and August. This journal only accepts original scientific research works (not a review) that have not been published by ...