<![CDATA[This study aims to analyze the effect of product layout on purchasing decisions at Alfamidi Minimarket in Desa Poka. In this research, product layout is examined through three main indicators: room space allocation, placement of tables and chairs, and product positioning. Meanwhile, purchasing decisions are measured through several stages, including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. The method used in this research is a quantitative approach utilizing simple linear regression to assess the relationship between the independent variable (layout) and the dependent variable (purchasing decisions). The results show that product layout has a positive and significant influence on purchasing decisions, contributing 34.3%. This finding indicates that a well-organized product layout can enhance shopping convenience, encourage impulse buying, and ultimately, increase customer satisfaction]]>
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