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Analysis of Entrepreneurial Potential Among Students at the Faculty of Teacher Training and Education, Pattimura University Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 17 No 1 (2024): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp17iss1pp125-137

Abstract

This study explores the strategies for developing tourist attractions in Oma Village, Haruku Island, and Central Maluku, focusing on enhancing the local economy through local tourism development. In a qualitative approach, the study utilized data collection methods, including interviews, observations, and documentation involving key informants such as the village chief, government officials, and residents. Data analysis involved grouping and organizing to identify patterns and categories, which were then translated through SWOT analysis to evaluate the implementation of strategies for developing Air Asol tourism. Findings revealed that the tourism potential of Air Asol holds significant promise if managed effectively. Recommended development strategies include continuous promotion of the Sapta Pesona principles, community-based tourism development, and certification of tourism human resources. The study's conclusion underscores the importance of proper management and suitable strategies to enhance the tourism potential of Oma Village. It is hoped that the research findings will contribute positively to the development of Air Asol tourist attraction and the local economy.
The Influence of Secondhand Clothing Product Quality on Purchase Decisions Among Consumers (A Study on Economics Education Students) Ode, Fifin; Louhenapessy, William George; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 15 No 2 (2022): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp15iss2pp93-97

Abstract

The purpose of this study is to determine the quality of the product to significantly affect the purchase decision on used clothing. The type of research used is quantitative research associative approach. The population in this study is Economic Education Students class of 2019-2022. The sampling technique in this study uses purposive sampling, namely determining samples based on predetermined criteria, namely consumers who often shop for used clothes. The data analysis techniques used in this study are, validity test, reliability test, simple regression analysis test and partial test (t test). Based on the results obtained in this study, product quality has a positive and significant effect on purchasing decisions. Product quality had a 56.0% effect on purchasing decisions while the remaining 44.0% was influenced by other variables not examined in this study.
Analysis of the Impact of Tofu Price Increases on the Purchasing Power of Tofu Sellers at Mardika Market, Ambon Rahantoknam, Rugaya; Louhenapessy, William George; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 16 No 1 (2023): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp16iss1pp32-40

Abstract

This study aims to determine the Increase in Tofu Prices Against the Purchasing Power of Tofu Traders in Ambon's Mardika Market. The type of research used in this research is descriptive quantitative research. Quantitative research is the data type that can be measured or calculated directly through information or explanations expressed in numbers or the form of numbers. The results of the research on the increase in tofu prices on the purchasing power of tofu traders at Mardika Ambon market used a simple regression test so that it can be seen that the increase in tofu prices on the purchasing power of tofu traders has a Standardized Coefficients value of 371, the correlation sign is (positive) meaning that the value of tofu price increases is good, so traders will also be satisfied and vice versa from the results of this study. It proves that the proposed hypothesis is accepted with a value of 0.22 ± 0.05; it can be concluded that there is an influence of variable X on variable Y or an increase in the price of tofu has a positive and significant effect on the significant purchasing power of tofu traders in the Mardika Ambon market.
The Influence of Consumer Trust and Service Quality on Purchase Decisions on the Shopee E-Commerce Application Dahe, Zalma; Rehatta, Geradin; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 17 No 1 (2024): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp17iss1pp11-21

Abstract

This study examines the influence of consumer trust and service quality on purchase decisions in the context of the Shopee e-commerce application. The research employs a quantitative analysis method by surveying Shopee e-commerce application users to collect data through questionnaires. The consumer trust variables evaluated include trust in transaction security, product reliability, and Shopee's reputation. Meanwhile, the service quality variables involve responsiveness, delivery reliability, ease of application use, and product quality. The study results indicate that consumer trust and service quality significantly impact purchase decisions on the Shopee e-commerce application. Consumer trust in transaction security, product reliability, and Shopee's reputation positively influence purchase decisions.
The Influence of Work Enthusiasm on Employee Performance at CV. Super Inti Perkasa in Desa Amahusu, Kecamatan Nusaniwe, Kota Ambon Christian, Elda Lie; Wairisal, Paulus Liberthy; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 17 No 2 (2024): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp17iss2pp313-325

Abstract

This study aims to analyze the influence of work enthusiasm on employee performance at CV. Super Inti Perkasa, a small and medium-sized enterprise located in Desa Amahusu, Kecamatan Nusaniwe, Kota Ambon. The research method used is quantitative, employing a survey technique with 36 respondents. The results show that work enthusiasm has a significant impact on employee performance, where employees with high work enthusiasm demonstrate better productivity, work quality, and job satisfaction. This study also highlights the importance of managerial support, a conducive work environment, and effective communication in enhancing work enthusiasm and employee performance. These findings are consistent with previous research indicating that work enthusiasm is a crucial factor in achieving optimal performance in small and medium-sized enterprises. The results are expected to serve as a reference for company management in designing more effective strategies to boost work enthusiasm and employee performance
The Role of Digitalization Development for Micro, Small and Medium Enterprises (MSMEs) in Ambon City Agoha, Rulandus Michael; Louhenapessy, William George M; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp24-35

Abstract

This study aims to explore the role of digitalization in the development of Micro, Small, and Medium Enterprises (MSMEs) in Ambon City, particularly MSMEs under the guidance of Bank Indonesia Maluku Province. Using a descriptive qualitative research method, data were collected through in-depth interviews and observations of three MSMEs: Ralsasam Tenun, Sumakul, and Kabeta Craft. The findings show that digitalization training and facilitation through exhibitions significantly enhanced MSMEs' capacity to utilize digital media, such as Instagram and marketplaces, for product promotion and marketing. Digitalization has proven effective in expanding market reach and increasing sales, with the three MSMEs reporting a 50% increase in revenue. The study implies that the implementation of digitalization in MSME marketing strategies can be a solution for improving competitiveness and business sustainability in the digital era
The Influence of Employees' Work Discipline Employee Work Productivity (Case Study Of Indomaret Ambon City) Marpaung, Fransiska; Papilaya, Josef; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 2 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss2pp180-188

Abstract

This research aims to determine whether there is an influence of employee work discipline (X) on the work productivity of indomaret employees in Ambon City. This research use quantitative research with simple regression analysis techniques using the SPSS version 27 program analysis tool. This research uses primary and secondary data through observation and distribution of questionnaires. The sampling technique used purposive sampling technique, with a total of 30 respondents. The data analysis techniques used in this research are validity test, reliability test, simple regression analysis test and partial test (t test). The results of this research show that employee work discipline with indicators (x) with indicators of time discipline, regulatory discipline, responsibility and legal sanctions influences employee work productivity (Y) with indicators of work quality, work quantity, punctuality and work spirit of Indomaret employees in Ambon City. The results of determinant coefficient show that the contribution or influence of the independent variable work discipline (X) on employee work productivity at Indomaret, Ambon City is 43.6%.
The Role of Housewives in Improving the Family Economy in Waiheru Village RW 004 Sahira Ati, Siti; Louhenapessy, William George M; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp82-99

Abstract

This study aims to analyze the role of housewives in improving the family economy in Waiheru Village, RW 004. Housewives play a crucial role in creating additional income sources through various economic activities, such as trading and running small businesses. Despite facing limitations in terms of capital and time, housewives in Waiheru have significantly contributed to enhancing family welfare. Based on interviews, housewives effectively manage their time between household duties and the businesses they run. Furthermore, support from husbands and other family members strengthens their role in the family's economy. Common challenges include physical fatigue; however, with high determination and innovation, housewives continue to fulfill both roles successfully. This study concludes that housewives possess substantial potential in family economic empowerment, yielding positive impacts on family welfare and strengthening the local economy.
The Influence of Price and Promotion on Purchasing Decisions in the Lazada E-Commerce Application Among Students of the Faculty of Teacher Training, Social Science Department Sarlia, Sarlia; Wairisal, Paulus Liberthy; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp100-112

Abstract

This study aims to analyze the influence of price and promotion on purchasing decisions among students in the Lazada e-commerce application. The independent variables in this research are price and promotion, while the dependent variable is the purchasing decision. This research employed a quantitative method by distributing questionnaires to students using Lazada. The regression analysis results indicate that both price and promotion simultaneously have a positive and significant effect on purchasing decisions. Among these variables, promotion has a more substantial influence compared to price. Promotional factors such as discounts, cashback, and free shipping influence students' purchasing decisions. These findings suggest that effective pricing and promotion strategies significantly impact consumer interest, particularly among highly attentive students to beneficial offers, highlighting the importance of promotional activities in the competitive e-commerce environment for attracting and retaining consumers
The Influence of Perception and Service Quality on Customer Satisfaction at Swiss-Belhotel in Ambon City Rahmatia, Rahmatia; Wairisal, Paulus Liberthy; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp113-130

Abstract

This study aims to analyze the effect of perception and service quality on customer satisfaction at the Swiss Hotel Ambon. Perception and service quality are two essential factors that influence the overall customer experience during their stay. The research employs a quantitative method with a descriptive approach, collecting data through questionnaires from 50 respondents who are guests of the Swiss Hotel Ambon. Data analysis was performed using SPSS to test validity, reliability, and multiple linear regression analysis. The findings indicate that both perception and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) value of 0.892 suggests that 89.2% of the variance in customer satisfaction can be explained by these two variables. In conclusion, the hotel must maintain and enhance customer perceptions and service quality to ensure high customer satisfaction, which can contribute to customer loyalty and a positive reputation in the competitive hospitality market