Jurnal Publikasi Ekonomi dan Akuntansi
Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi

Studi Kelayakan Bisnis Pada Pengembangan Usaha King MuayThai Camp Bandung

Susilawati Susilawati (Unknown)
Taufik Purnama Hidayat (Unknown)
Anisa Rahman (Unknown)
Rama Anugrah (Unknown)
Tisa Yulisti Suherliatisyah (Unknown)



Article Info

Publish Date
17 Jan 2024

Abstract

Muay Thai is a martial art originating from Thailand called "The Art of Eight Limbs". This research examines whether the development of the King Muay Thai business is feasible from a marketing perspective, whether the development of the King Muay Thai business is feasible from a technical and operational perspective, whether the development of the King Muay Thai business is technically feasible and operationally feasible. feasible from an organizational and management point of view, if the commercial development of King Muay Thai is feasible from a financial point of view. The aim to be achieved in this research is to produce a commercially viable plan through implementation aspects, from the marketing strategy aspect used by King Muaythai Camp, the implementation of operational technical aspects carried out at King Muaythai Camp, organizational structure management. aspects of survival at King Muaythai Camp and business feasibility with a focus on financial aspects at King Muaythai Camp Bandung. This research uses a quantitative method where we conducted direct interviews with the owner of King Muaythai Camp to obtain information on marketing aspects, technical and operational aspects, organizational and management aspects, and financial aspects at King Muaythai Camp.

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Journal Info

Abbrev

jupea

Publisher

Subject

Economics, Econometrics & Finance

Description

Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Pajak, Audit, Akuntansi Biaya, Akuntansi Sektor Publik, Akuntansi UMKM. Ekonomi Makro, Ekonomi Mikro, Ekonomi Perkotaan, Penilaian Properti, Ekonomi Islam, Lembaga Keuangan Perbankan Manajemen Pemasaran, Manajemen Strategik, Manajemen Kuangan, ...