Reviu Akuntansi, Manajemen, dan Bisnis
Vol. 4 No. 2 (2024): Desember

Pengaruh GAAIS terhadap Personal Innovativeness: Sikap pada Lintas Generasi

Kusuma, Vincentia Renata (Unknown)
Kornarius, Yoke Pribadi (Unknown)
Caroline, Angela (Unknown)
Gusti, Triningtyas Elisabeth Putri (Unknown)
Gunawan, Agus (Unknown)



Article Info

Publish Date
06 Dec 2024

Abstract

Purpose: To see the attitude of AI towards personal innovativeness and to see the differences in attitudes between generation Z and previous generations Research methodology: Respondents in this study are 1,293 people consisted of entrepreneurs and professional workers covering generation Z and previous generations. Results: GAAIS has influence of 9.5% on personal innovativeness, bus the data showa no statistically significant difference in attitude towards AI between cross-generational. Limitations: The analysis in this study still requires the addition of more in-depth variables such as personality, trust, social and subject norms to be able to predict attitudes towards AI in more depth. Contribution: This study is expected to provide deeper insight into the influence of attitudes towards AI on personal innovativeness, considering that in the future AI will be close on society.

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Journal Info

Abbrev

rambis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Reviu Akuntansi, Manajemen, dan Bisnis (Rambis) is a peer-reviewed journal in the fields of Accounting, Management, Business. Rambis publishes relevant manuscripts reviewed by some qualified editors. This journal is expected to be a significant platform for researchers in Indonesia to contribute to ...