RISK : Jurnal Riset Bisnis dan Ekonomi
Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024

PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP

Putri, Silvia Usmayanti (Unknown)
Habiba, Meilany Pramesti (Unknown)
Falefy, Kurnia Yulia Ayu (Unknown)
Riza, Sayyida Nafisatur (Unknown)
Diniati, Bintis Tianatud (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

Abstract: This research aims to develop an effective marketing strategy for salted egg Micro,Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District.The problems faced by MSMEs involve limited market access and the lack of use of digitalmarketing to increase the visibility of their products. The research method used wasqualitative, this research involved interviews with MSME owners. The research results showedthat the adoption of digital marketing strategies significantly increased exposure to salted eggMSME products. Through the use of social media, websites and e-commerce platforms, MSMEshave succeeded in reaching a wider market and increasing sales of their products.Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs

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Journal Info
RISK : Jurnal Riset Bisnis dan Ekonomi
Website

Abbrev

risk

Publisher

Universitas Kadiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

RISK : Jurnal riset bisnis dan ekonomi adalah publikasi akademik yang fokus pada penelitian ilmiah di bidang ekonomi dan bisnis. Jurnal ini bertujuan untuk menyajikan temuan penelitian terbaru, analisis, dan pemahaman mendalam tentang berbagai aspek ekonomi dan bisnis. Jurnal ini mencakup berbagai ...