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PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP Putri, Silvia Usmayanti; Habiba, Meilany Pramesti; Falefy, Kurnia Yulia Ayu; Riza, Sayyida Nafisatur; Diniati, Bintis Tianatud
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6214

Abstract

Abstract: This research aims to develop an effective marketing strategy for salted egg Micro,Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District.The problems faced by MSMEs involve limited market access and the lack of use of digitalmarketing to increase the visibility of their products. The research method used wasqualitative, this research involved interviews with MSME owners. The research results showedthat the adoption of digital marketing strategies significantly increased exposure to salted eggMSME products. Through the use of social media, websites and e-commerce platforms, MSMEshave succeeded in reaching a wider market and increasing sales of their products.Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs
HUBUNGAN TINGKAT PENGANGGURAN DAN PERTUMBUHAN EKONOMI DALAM PERSPEKTIF ISLAM Putri, Silvia Usmayanti; Habiba, Meilany Pramesti; Falefy, Kurnia Yulia Ayu; Mawarni, Nadia Hera; Hidayati, Amalia Nuril
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v4i1.99

Abstract

Unemployment is one of the major issues in the economy, particularly in developing countries such as Indonesia. This journal examines the relationship between unemployment and economic growth from an Islamic economic perspective. In Islam, unemployment is viewed as an injustice that affects not only the economy but also moral and social aspects. This study adopts a qualitative approach through literature review. The findings indicate that high unemployment rates can hinder economic growth, increase social burdens, and exacerbate inequality. In the Islamic context, the solution to unemployment involves not only technical government policies but also the optimization of Islamic financial instruments such as zakat, infāq, ṣadaqah, and waqf. Furthermore, Islam promotes inclusive and just economic growth by encouraging job creation aligned with sharia principles. Therefore, synergy between government, society, and the Islamic economic system is essential to reduce unemployment and foster equitable economic development.