Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)

SYSTEMATIC LITERATURE REVIEW: STRATEGI GREEN MARKETING DALAM MENINGKATKAN KESADARAN LINGKUNGAN DAN MINAT BELI STARBUCKS COFFEE

Rahman, Aldi (Unknown)
Andika Agus Yudistira (Unknown)
Fenty Fauziah (Unknown)
Lorine Kalista Noor (Unknown)

Article Info

Publish Date
10 Jul 2024

Abstract

The use of plastic replacing other materials exacerbates marine pollution, accumulation of nondegradable waste, and leads to greenhouse gas emissions and microplastics, threatening ecosystems and human health. This study aims to analyze the effectiveness of green marketing strategies in enhancing environmental awareness and purchasing interest in Starbucks Coffee products. The research methodology employs Systematic Literature Review (SLR), collecting data through documentation of relevant articles from similar studies. Findings indicate that green marketing effectively boosts purchasing interest and positively impacts brand image, influencing consumer purchasing decisions and loyalty

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Journal Info
Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Website

Abbrev

jamekis

Publisher

Universitas Muhammadiyah Bengkulu

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope JAM-EKIS is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, dan Islamic economic including but not limited to: Management Science Marketing Financial management Human Resource ...