Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Vol. 8 No. 1 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)

PENDAMPINGAN PROGRAM PEMASARAN PRODUK UMKM PADA KELOMPOK TANI KECAMATAN ENGGANO

Khopangsang, Arbit (Unknown)
Eka sri Wahyuni (Unknown)
Yenti Sumarni (Unknown)

Article Info

Publish Date
16 Jan 2024

Abstract

The purpose of the UMKM product marketing program is to educate members of the Aksa Tani farmer group to improve their understanding and knowledge in understanding the marketing of UMKM products in the Aksa Tani farmer group in Kaana village, Enggano sub-district, North Bengkulu district, Bengkulu province. Before the implementation, many members of the farmer group still did not understand the marketing of UMKM products. This study is a qualitative study that explores the product marketing model in the UMKM Farmer Group in Enggano District.

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Journal Info
Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Website

Abbrev

jamekis

Publisher

Universitas Muhammadiyah Bengkulu

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope JAM-EKIS is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, dan Islamic economic including but not limited to: Management Science Marketing Financial management Human Resource ...