International Journal of Economics, Commerce, and Management
Vol. 1 No. 2 (2024): April : International Journal of Economics, Commerce, and Management

Analyzing the Effects of Inflation on Consumer Purchasing Behavior in Emerging Markets

Anna Audty (Unknown)
Lucas Meyer (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This article explores how inflation affects consumer purchasing behavior in emerging markets. Through a combination of qualitative and quantitative research methods, the study examines changes in spending habits, preferences for goods, and brand loyalty during periods of high inflation. The findings highlight the adaptive strategies consumers employ to manage their purchasing decisions and the implications for marketers in these economies.

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Journal Info
International Journal of Economics, Commerce, and Management
Website

Abbrev

IJECM

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...