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All Journal International Journal of Economics, Commerce, and Management
Lucas Meyer
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Decision Sciences, Operations Research & Management Social Sciences

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Analyzing the Effects of Inflation on Consumer Purchasing Behavior in Emerging Markets Anna Audty; Lucas Meyer
International Journal of Economics, Commerce, and Management Vol. 1 No. 2 (2024): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i2.312

Abstract

This article explores how inflation affects consumer purchasing behavior in emerging markets. Through a combination of qualitative and quantitative research methods, the study examines changes in spending habits, preferences for goods, and brand loyalty during periods of high inflation. The findings highlight the adaptive strategies consumers employ to manage their purchasing decisions and the implications for marketers in these economies.
Co-Authors Anna Audty