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Thailand's State Gastro Diplomacy Policy Is an Effort to Maintain The Existence Of Tourism In The Face Of Globalization

Yuniningsih, Tri (Unknown)
Larasati, Endang (Unknown)
Suwitri, Sri (Unknown)
Hanura, Marten (Unknown)
Hidayati, Rizki (Unknown)



Article Info

Publish Date
21 Nov 2024

Abstract

To increase foreign tourist visits, one of the policies implemented by Thailand is to have a gastro diplomacy policy. This policy is related to efforts to attract tourists to visit a country through the introduction of culture, art, education and culinary. The focus of this study is on the introduction of superior cuisine owned by Thailand. This study aims to analyze the gastro diplomacy policy implemented by the Thai government by introducing culinary and identifying inhibiting factors. This study uses a literature study approach. The study results show that the Thai Government has succeeded in developing culinary by launching various programs, namely Kitchen in the World, culinary events, cooperation with domestic media, the private sector and other supporting actors. However, there are various obstacles in implementing the gastro diplomacy policy, namely negative image, globalization, lack of political support, tourism threats, political controversy, standardization and quality, infrastructure and logistics, human resources, government regulations and policies, climate change and food security. Therefore, the Thai Government must make various efforts to overcome obstacles to gastro diplomacy, including strengthening education and training, increasing public-private cooperation, campaigning for storytelling promotion, developing derivative products, and utilizing digitalization.

Copyrights © 2024






Journal Info

Abbrev

proceedings

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Over the last ten years, the world has been gripped by rapid, wide ranging changes. The world today is a society that is experiencing and living a new world order, which many today refer to as the “global and digital society”. Rapid advancements in information technology have made territorial ...