Review: Journal of Multidisciplinary in Social Sciences
Vol. 1 No. 13 (2024): December 2024

The Influence Of Animosity, Ethnocentrism, And Religiosity On Boycott Intentions At Mcdonald's In Jabodetabek

Octavia, Margaretha (Unknown)
Asri, Hendri Rahmayani (Unknown)
Gisijanto, Hantoro Arief (Unknown)
Hartanti, Nenik Diah (Unknown)
Setyarini, Ekaning (Unknown)

Article Info

Publish Date
17 Jan 2025

Abstract

The escalating Israeli-Palestinian conflict has sparked a global wave of solidarity, including in Indonesia. Boycotts against American products, such as McDonald’s, have become a popular form of protest. The purpose of this study is to analyze animosity, ethnocentrism, and religiosity on boycott intentions at McDonald’s in Jabodetabek. The method of analysis in this study uses quantitative methods using primary data obtained from distributing questionnaires as many as 130 respondents. The sampling method in this study is non probability sampling with purposive sampling technique with the testing tool used is SmartPLS. The results of this study indicate that the animosity, ethnocentrism and religiosity variable affects boycott intentions.

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Journal Info
Review: Journal of Multidisciplinary in Social Sciences
Website

Abbrev

RJMSS

Publisher

PT Lentera Ilmu Nusantara

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Review: Journal of Multidisciplinary in Social Sciences, published by Lentera Ilmu Nusantara. Review: Journal of Multidisciplinary in Social Sciences accommodates the publication of Multidisciplinary Research results in the field of Social Sciences conducted by Lecturers as a manifestation of the ...