Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Vol. 2 No. 12 (2024): December 2024

Product Innovation Development Strategy to Increase Company Competitiveness at PT. Shavira Barokah Utama (Camille Beauty)

Adawiyah, Nurul (Unknown)
Pasaribu, Veta Lidya Delimah (Unknown)

Article Info

Publish Date
01 Jan 2025

Abstract

This research aims to uncover the new product development strategies implemented by PT. Shavira Barokah Utama (Camille Beauty) in the cosmetics industry. Through a qualitative approach, this study analyzes how the company has successfully maintained its competitiveness through innovations in formula, packaging, and marketing. The findings indicate that Camille Beauty consistently introduces products that meet the evolving needs of consumers. This research is expected to contribute to a deeper understanding of innovation strategies in the beauty industry and provide recommendations for other businesses.

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Journal Info
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Website

Abbrev

marcopolo

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

Description

The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, ...