E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02

Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Promosi Terhadap Kepuasan Pelanggan Di Kepu Barbershop Malang

Al Aden, Zait Islach (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Wahono, Budi (Unknown)

Article Info

Publish Date
26 Sep 2024

Abstract

Abstract This study aims to analyze the simultaneous influence of service quality, price perceptions, and promotions on customer satisfaction at Kepu Barbershop Malang, involving a sample of 85 respondents. Using SPSS Version 16 for data analysis, the study applied quantitative methods and various tests, including validity, reliability, and multiple linear regression. The results indicate that while service quality and price perceptions do not significantly affect customer satisfaction individually, promotions have a notable impact on customer satisfaction at the barbershop. Keywords: Service Quality, Perceived Price and Promotion on Customer Satisfaction in Kepu Barbeshp Malang

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...