AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Strategi Perdagangan Internasional Indonesia di Nigeria (Studi Kasus Ekspor Produk Indomie)

Zaky, Shalahuddin (Unknown)
Aritonang, Novelya (Unknown)

Article Info

Publish Date
18 Jan 2025

Abstract

This study discusses Indonesia's international trade strategy through the export of Indomie products in Nigeria. As one of Indomie's largest markets abroad, Nigeria is an important example in the analysis of the success of international marketing strategies. Using a descriptive qualitative method, this study analyzes strategies that include product adjustment, promotion, distribution, and strategic partnerships. The results of the study show that adaptation to local tastes, competitive prices, and collaboration through joint ventures are the main factors for Indomie's success in Nigeria. This study provides insight into the development of international trade strategies for Indonesian products in the global market.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...