Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa

Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang

Dian Novita (Universitas Bina Bangsa)
Sabinah (Universitas Bina Bangsa)
Syamsul Hidayat (Universitas Bina Bangsa)

Article Info

Publish Date
27 Jan 2024

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.

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Journal Info
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Website

Abbrev

jurnalmahasiswa

Publisher

Universitas Sains Dan Teknologi Komputer

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Description

Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa dengan e-ISSN= 2962-2891, p-ISSN= 2962-2883 merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2019. Jurnal Mahasiswa diterbitkan oleh Universitas Sains dan Tenologi Komputer yang bekerjasama dengan Fakultas Studi ...