PERSPEKTIF: Journal of Social and Library Science
Vol. 2 No. 3 (2024): December

ENGAGEMENT SOCIAL INTERACTION AND SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN ADDRESSING MODERN MARKET COMPETITORS

Siti Rahmah Tumanggor (Unknown)
Miftahul Jannah Tanjung (Unknown)
Titin Efrida Hasibuan (Unknown)
Mhd. Luthfi Daulay (Unknown)

Article Info

Publish Date
24 Dec 2024

Abstract

This research discusses survival strategies and the influence of social interaction on traders at the Pasar Traditional Sukaramai, Medan. Using the qualitative method of descriptive analysis, the data collection technique in this research is interviews and observations carried out directly in the field. This research focuses on basic food traders in Pasar Sukaramai Medan and also consumers who are making transactions there. The results of this research show several survival strategies used by traders in traditional markets, including reducing prices and establishing good relationships with buyers. Social interactions also influence traders' survival strategies significantly.

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Journal Info
PERSPEKTIF: Journal of Social and Library Science
Website

Abbrev

perspektif

Publisher

CV. Academic Solution Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review ...