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All Journal PERSPEKTIF: Journal of Social and Library Science
Titin Efrida Hasibuan
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ENGAGEMENT SOCIAL INTERACTION AND SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN ADDRESSING MODERN MARKET COMPETITORS Siti Rahmah Tumanggor; Miftahul Jannah Tanjung; Titin Efrida Hasibuan; Mhd. Luthfi Daulay
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.388

Abstract

This research discusses survival strategies and the influence of social interaction on traders at the Pasar Traditional Sukaramai, Medan. Using the qualitative method of descriptive analysis, the data collection technique in this research is interviews and observations carried out directly in the field. This research focuses on basic food traders in Pasar Sukaramai Medan and also consumers who are making transactions there. The results of this research show several survival strategies used by traders in traditional markets, including reducing prices and establishing good relationships with buyers. Social interactions also influence traders' survival strategies significantly.
Co-Authors Mhd. Luthfi Daulay Miftahul Jannah Tanjung Siti Rahmah Tumanggor