Abdimas Indonesian Journal
Vol. 4 No. 2 (2024)

Digital Marketing sebagai Upaya Mempeluas Pasar Pasa Sentra Mocaf Desa Bolo Kecamatan Kare Madiun

Febrilyantri, Candra (Unknown)
Amanah, Siti Nur (Unknown)
Aldarisma, Meisyavani (Unknown)
Adli, Muhammad Saiful (Unknown)
Wibowo, Firnanda (Unknown)



Article Info

Publish Date
04 Dec 2024

Abstract

Healthy living has been widely realized by the community, so that many people in addition to starting exercise also switch to consuming healthy food. One of them is healthy eating produced from Mocaf (Modified Cassava Flour) raw materials. This flour is widely produced in Bolo Village, Kare District, Madiun Regency, East Java. However, there is a problem after observation in the field, namely the lack of marketing in reaching the wider community, even though outside the Madiun area, this flour is increasingly in demand. This service uses the ABCD (Asset Based Community Development) method, which is a method that utilizes the assets and potential around and owned by youth or communities in the community. There are five stages in the ABCD method, namely inculturation, discovery, design, define, reflection. Efforts to expand the marketing network were carried out by conducting a digital marketing semibar work program and mentoring afterwards. The evaluation results showed that with the increase in digital marketing literacy, marketing became wider.

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Journal Info

Abbrev

aij

Publisher

Subject

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Abdimas Indonesian Journal is a biannual journal that published in June and Desember by Civiliza Publishing. The journal is focus on the result of community services and activities by empowering the society through a participatory approach to reach the sustainable ...