Paradoks : Jurnal Ilmu Ekonomi
Vol. 7 No. 4 (2024): Agustus - Oktober

Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Cateringna.id Bandung

Komalasari, Anisah (Unknown)
Rahayu, Muji (Unknown)



Article Info

Publish Date
31 Oct 2024

Abstract

The aim of this research is to determine the relationship between Cateringna.id Bandung customer satisfaction and service quality and location. The data collection technique uses a questionnaire. Saturated sampling is the sampling method currently used. This shows that the entire population is included in the sample. Multiple linear regression analysis is the method used for data analysis. The results of the hypothesis test show that customer satisfaction is positively and significantly influenced by the location of Cateringna.id Bandung and the quality of its service. Customer satisfaction is also influenced by these two variables. In other words, improving the quality of places and services will make visitors happier.

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Journal Info

Abbrev

PARADOKS

Publisher

Subject

Social Sciences

Description

Jurnal ini memuat tulisan ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru dan bibliografi. Tulisan-tulisan yang dimuat telah melalui proses penyuntingan seperlunya oleh penerbit dengan tanpa mengubah substansi sesuai naskah aslinya. ...