The role of guest satisfaction mediation in the relationship between service quality, price fairness and revisit intention: a case study of xyz hotel

Jonathan, Andrew
Bernarto, Innocentius

Enrichment : Journal of Management
Vol. 14 No. 5 (2024): December: Management Science And Field

Hospitality is one of the industries that can support the tourism industry in Indonesia. This study aims to examine the effect of service quality and price fairness on revisit intention with guest satisfaction as a mediator. This study was conducted at a 4-star hotel in Bekasi, where data were collected from 189 hotel guests. The study was conducted quantitatively with SEM PLS analysis techniques. The results showed that all hypotheses were accepted, meaning that service quality and price fairness had a significant positive effect on guest satisfaction, and guest satisfaction, service quality and price fairness had a significant and positive effect on revisit intention