Globalization and Cultural Identity: A Study of Changing Traditions in Urban Environments

Aulia Rahman
Indra Wibowo
Siti Nurhaliza

International Journal of Humanities and Social Sciences Reviews
Vol. 1 No. 1 (2024): February : International Journal of Humanities and Social Sciences Reviews

This article examines how globalization influences cultural identity, focusing on urban environments where diverse cultures converge. The study assesses changes in traditions, language, and customs in cities across different continents. Findings suggest that globalization, while promoting cultural exchange, often leads to a gradual erosion of traditional practices in favor of more standardized global lifestyles. The implications of these changes indicate a complex relationship between cultural preservation and global integration, highlighting the need for balanced approaches to retain local heritage.